Exactly how responsive is your email list? Do you even know? In Truth, your email list is only as responsive as the relationship that you have built with the people on it. Do your emails usually include instructive, useful information, or are they desperate attempts to sell something every time you send an email?
Above all else, the subscribers on your email lists are looking for good content, or else they would not have subscribed to your list. They are also screening you and your emails for quality. If your emails are terrible and grammatically poor and contain very little useful or fresh information, then expect your readers will simply assume that your product is also lousy, grammatically poor and has little fresh information.
Your auto responder series must be packed full of informative emails stuffed with useful gems that a reader can apply immediately, without having to purchase any of your products. Once they apply some of your techniques, and they see that they work or make sense, they will feel much more comfortable sending you a check for your primary product.
So how do you do it?
1. Write intelligently. By writing intelligently, you are establishing that you are the expert in the field about which you write. Besides that is why they are reading your emails in the first place.
2. Write comfortably. They must be able to read and understand the letter with the same ease that they might be discussing your merchandise or the subject of the email with their friend over a cup of coffee. The language should not be unnatural or uncomfortable; it should simply be easy to read.
3. Do not try to sell something around every corner or in every email. Feel free to send an email or two that simply provides useful information and include a simple link to your web site. You do not want to sell them on your product everyday. They may get frustrated if you try. Let them actually take the time to enjoy reading your letters. Think about some of the letters you read daily. Are they long-winded sales pitches, or are they informative?
4. Be sure to send a satisfactory number of emails. In the beginning, when you are first getting to know your clients and market, and while they have the highest level of interest, mail more frequently, maybe 3-5 times per week. When you have built a lasting relationship with your customer and they recognize you by your email or name, you can drop down in frequency. Take into account that if you have informative emails that truly adds to their knowledge base, you can generally mail to them more often. If you are sending out pushy sales letters every other day, you are going to be asked to unsubscribe them in a hurry! So use good judgment here.
5. Before you send out any email, read it and ask yourself what you would do if you received that email in your inbox. Would you read it, click through from it, delete it, or unsubscribe from the list?
6. Remember that your reader is a person, not an email inbox. Be personal. Be respectful. Treat them like you want to be treated–remember the “golden rule”?–it works!
