Real Internet Success

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Article Writing Case Study – German-Shepherd-Obedience.com – part 3

Ok, the better part of a month has gone by and EzineArticles was nice enough to upgrade my account so I could post more then 10 articles.

I started this endeavor from the standpoint of a beginner, mainly to help those who are beginners to better understand the exact steps and issues involved.

Now that I can post more then 10 articles, I have gone and done so, but as of yet only have 6 related to dog training, the specific topic of the website case study.

Here is the break down to for a total of only seven pet training articles
Article ID               Article Title                  Views              URLClicks          Pub. Date   
         
709327 Doggy Treats or Pet Training Treats                39    2    08/30/2007
709325 Pet Training Videos Can be Worth The Cost    25    0    08/30/2007
707583 Dog Training Leash - Picking the Right One     53    3    08/30/2007
679082 Pet Training Partners Can Confuse Your Pet   21    0    08/15/2007
679074 Pet Training Two Dogs at the Same Time        72    0    08/15/2007
679067 Train Your Pets - Why More People Should    31     0    08/15/2007

Again, this is only one article directly. Over the last month I have had 6 articles have been read a total of 241 times.

I have not been as aggressive in posting articles for this site as I should be. I have been writing articles, but have been saving them for future submissions. More on that later.

But what you really want to know is how many times people visited my sites. A total of 10 times on seven articles. Sure it is not really a lot. But this is a numbers games.

I have submitted the same 7 articles to a total of nine directories. The total hits and opt-ins to the site is shown below.

Project Name: German-Shepherd-Obedience
Page Views: 151
Successes: 31
Avg. Conversion: 20.5%
Total Unique Optins: 31
Best Headline Conversion: 26.1%

Take note, that from seven articles, submitted to 9 directories, I generated 151 page views to the site itself, and a total of 31 opt-in sign-ups. That’s an average of just over 20%, and a single page headline is averaging 26% opt-in rate.

For the beginning marketer one of the hardest things to do is get started with your own opt-in list. I know, I have been there. Article marketing can bring in people who are highly targeted prospects because they have already read your article and are interested in what you have to offer.

Lets do a little bit of math for a second. I have 1 article directory that generated 10 views to my website on 6 articles. Assuming each site directory give me the same results, I would only have an average of 90 hits.

 6 articles = 10 URL Clicks per directory
 9 directories X 10 clicks = 90 clicks trhoughs

As you can see, I had 151 page views, that is a 68% increase over the average. I also gain the benefit of articles that will continue to increase in views. They are not going to stop working for me, even If I stop posting new ones. But that said, the more articles I post, the more visits I can get.


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Derek

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