Article Writing Case Study – German-Shepherd-Obedience.com – part 2
Ok, the other day I showed you what I did to get the site started. Now we will take a look at what I did to promote it.
As I stated earlier, I used only articles marketing for this site. I did not do any search engine submissions or directory listing, no promotions of any kind, I did not tell anyone, you get the idea.
I then started writing a series of articles geared toward pet training as I have done it with my own dogs. Here is what I have so far.
First thing I did was decide on topics that I was going to write about. As this is an ever changing and growing list, I keep a copy readily available in my editing program. I wrote down a list of nearly 50 different topics that I could pull form and customize as needed.
Coming up with a list of topics in your niche should not be hard to do. Pick topics relevant to your site content. Pick it apart as much as needed. Think of things you needed to know and learn.
I then wrote out a total of 20 articles. My original goal was to write and submit 1 article per day and see what happened. Unfortunately time, energy, and other duties got in the way. Starting with my initial collection of 20 articles I then looked for article directories that I would submit them too.
If you do a Google search for article directories, you will find hundreds of them, actually closer to 200 at my last count. Before you go off the deep end, you will not need to submit to them all.
You can submit to directories one at a time, and it is a tedious and time consuming process. I only recommend that you do it once. The reason for this, is so that you know how to, and why you should automate the process.
If you want to make your life a lot easier, and who doesn’t? Then get the free version of Article Submitter
The main thing when considering where to submit your articles to are two factors: potential traffic and potential links.
Sure there are other factors to work on later on, but in the beginning you need links to raise your site PR and traffic to increase sales. The article submitter program helps with this as it gives you a list of sites along with their Alexa (traffic) ratings and Google PR rank of the site.
For this site I chose a combination of manual submissions and the use of article submitter. Using the article submitter I submitted a total article count as follows:
• Day 1: 8/7/07 – Submitted 3 articles to the EzineArticles directory
• Day 2: 8/8/07 – Submitted 2 articles to the EzineArticles directory
• Day 3 8/11/07 – submitted 1 article to the EzineArticles directory
Over the course of 5 days, I submitted only 6 of my projected 20 articles to this one directory. While I did submit these articles to other directories as well, I am only going to highlight this one directory at this time due to ease of statistical data.
EzineArticles only gives you 10 initial submissions until you get your account upgraded. This is a free upgrade, but you must submit 10 articles first, and then it can still take a few days depending on how busy they are.
Of 6 articles that I posted, 3 are live, and 3 are still pending approval.
These three articles have produced a total of 112 article views, and a small number of click-throughs at just 5.
Tomorrow I will go into more detail about other article directories I used, and the results from them. However a side note is that as of tonight I have a total number of 88 visits to the site and total number of new subscribers of 8.
Not bad at all, that’s an average sign up of 8.1%. I have one headline that is converting at this point at a rate of 13.5%.
Comments