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Article Writing Case Study – German-Shepherd-Obedience.com

For any of you who are interested in Article marketing for the purpose of getting traffic to your websites, then follow along for the next few days and I will show you some examples of what I have done, and what results I have gotten so far.

First, if your not sure what article marketing is, the very basic principle is that you are simply writing articles based on a topic that you feel you can write about, submitting those articles to article directories for other sites to read or use. You provide content to other people’s websites, and in exchange you get to add a link or two to your author resource.

The topic of your articles can be pretty much anything, but should be relevant to the topic of your website. Else why bother writing off topic content.

For this discussion let’s assume you got your articles in one of two ways, you either wrote them or had them written for you by a ghost writer.

The case studies I will be presenting over the next few weeks is related to the pet industry. I have several sites in this category, and will present differences based on several topics, including articles written, website design, site purpose and more.

So let’s get started with the first one.

German-Shepherd-Obedience.com is a website dedicated to providing pet training tips to the masses. This site has sat dormant for some time up until 2 months ago. I had no website to speak of and no traffic what-so-ever. Basically a blank domain.

As I actually own and personally train my own two lovely German shepherds, Abie and Axel,  I felt this topic was one I could relate to.

My own background on pet training comes from having and training large breed dogs for over 20 years and being an avid dog lover. Until recently I was too busy to really work on article marketing for any larger number of sites, and had not used article marketing for a while.

In this case, I had to create a page of some sort. For this I chose to use a squeeze page design that was built through the use of MarketingMakeoverGenerator.Com

I chose this service for a number of reasons.

1) You get a 1 month trial for a $1
2) You get access to several Templates
3) The templates are highly configurable
4) You can upload your own pictures
5) You can add multiple headlines and audio clips
6) Tracking features that show which headlines or audio are producing better

It took me a day to setup the site. This could have been done quicker but I admit I tested the different templates, rewrote the offers a few times, and had not really given much thought to design before hand. If I had I could produce a site in an hour or so.

Once I had my site done, it allowed me to use a built-in auto responder or add my own. For this site I chose to use all the in-house tools for simplicity.

I created my offer, uploaded a single html page to my domain, and it does all the url redirects for me. You cannot even tell there is another system behind the scenes unless you are looking for it.

I wrote a small auto responder e-mail course of a total of 6 e-mails. In these e-mails I offer tips on training, an option to e-mail me questions related to pet training, and a simple recommendation for a single click bank program.

 Thats it, done. The site even has a checklist follow through that guides you from one step to the next. It is super easy to follow.

Then a started marketing this site through the strict use of articles only. Tomorrow I will give more details on the results so far.

-Derek


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Derek

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